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ROUNDTABLE
April 23rd, 2016

3 Stories You Should Know: Steph’s Ankle, Ads On Jerseys, Time 100

Could Stephen Curry’s ankle injury actually be good for the NBA? Is it a shrewd business move to put ads on NBA jerseys? And which athletes should have been included on Time’s list of 100 Most Influential People? Erik Malinowski and Mina Kimes join Bill Littlefield.

Feature
January 23rd, 2016

Stephen Curry, Under Armour And The Fall Of The Dunk

The slam dunk. It’s basketball’s most exciting play. But now the dunk is facing a challenge — from a skinny point guard and an upstart sneaker brand. Only A Game’s Martin Kessler has the story.

Commentary
December 19th, 2015

Bill’s Holiday Wish List: No Sports For Christmas

Bill Littlefield’s feeling a bit like Ebenezer Scrooge as he contemplates the sports landscape this holiday season. But don’t worry, he’ll be back in the sports spirit soon enough.

In Depth
December 12th, 2015

Does LeBron’s Nike Deal Make Him The Next ‘Air Jordan?’

The debate over whether LeBron James or Michael Jordan would win a game of one-on-one will probably never end, but we might be closer to settling another question: whose brand has more potential? In light of James’ new $500 million-plus lifetime deal with Nike, Bill Littlefield looks at whether LeBron’s commercial power will ever rival Jordan’s.

Commentary
October 14th, 2015

Place Your Bets: The Future Of Daily Fantasy Sports

Despite accusations of insider trading surrounding DraftKings and FanDuel, neither company seems to be losing momentum. Bill Littlefield wonders what the future of daily fantasy sports might look like.

Only A Blog
September 30th, 2015
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Why Was James Harden Wearing Nikes?

James Harden was spotted wearing Nikes — which wouldn’t be particularly newsworthy except for the fact that the Houston Rockets star recently signed a $200 million shoe deal with Adidas. What’s going on?

In The News
September 19th, 2015

The 500K Reasons Why Football Teams Agree To Lopsided Games

When elite college football or basketball teams open their seasons against weaker opponents, money — upwards of $500,000 — changes hands. Chattanooga athletic director David Blackburn joins Bill Littlefield to explain.

Feature
September 5th, 2015
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Rural Oregon Town Rides The Wind – And Wind Sports – To Prosperity

Hood River, Oregon, is tucked along the Columbia River an hour east of Portland. For much of its history, the town’s economy rose and fell with the boom-bust cycle of fruit prices and timber war lawsuits. Jason Albert reports on how blustery Hood River is now profiting from the wind.

Feature
August 22nd, 2015

Preparing For Life After Sports

Many pro athletes don’t think about life after sports until it’s too late. Others plan ahead. Bill Littlefield talks to retired athletes who fell on both ends of the spectrum — and finds out what one league is doing to better prepare its players for the future.

History
August 8th, 2015

The Beatles At Shea: A Sports Stadium Revolution

Fifty years ago at Shea Stadium in New York, the Beatles set a record: 55,600 fans packed the home of the Mets to see the Fab Four in concert. It was the largest crowd in concert history and forever changed the relationship between the music business and sports stadiums.

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