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New Jersey Nets

Featured Book
February 8th, 2014

‘Brooklyn Bounce’ Explores Nets’ Relocation

After calling seven different arenas home in 49 years, the Nets have found what they hope is a permanent location in Brooklyn. Jake Appleman’s book ‘Brooklyn Bounce’ chronicles the team’s first season in its new home.

Sports Business
May 26th, 2012

Sports Team Branding: What’s In A Name?

It’s fairly obvious that New York Mets sounds better than Flushing Mets. But choosing the geography end of a franchise name isn’t always so simple. With more teams making changes, Doug Tribou talks to marketing professor Rich Campbell.

March 31st, 2010

Bad, But Not the Worst

As the long NBA season winds down, lots of analysts are speculating on playoff match-ups involving such teams as the Lakers, the Cavaliers, the Nuggets, and the Celtics. But not Bill Littlefield…

March 24th, 2010

The Customer is Always Wrong

When your team is in the running for the designation of “Worst NBA Team Ever” you might expect your fans, if you have any left, to complain. But, as Bill Littlefield points out in his latest commentary, the New Jersey Nets’ CEO has forgotten that the customer is always right.

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